What does the company in paragraph 9 seem concerned about?

The concern of the company in paragraph 9 centers around how people perceive the company. This suggests that the company is focused on its public image and reputation among consumers, stakeholders, or the general public. A strong perception can influence customer trust, brand loyalty, and ultimately affect success in the market. By prioritizing how they are perceived, the company aims to enhance its credibility and appeal to its target audience, which is crucial for maintaining a competitive advantage. Understanding and managing public perception can lead to more positive interactions with customers and create a favorable environment for business growth.